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Despite Mike Adenuga’s billion, and also not withstanding that some people can give an arm and leg to work for him, Nigeria’s advertising icon, Biodun Shobanjo has said that nothing will ever make him to work for billionaire mogul Mike Adenuga jnr. or any of his companies again.
Adenuga , by the way, is not only one of Africa’s richest men, he is also the owner of GLO, CONOIL etc
Shobanjo’s agency, Insight Communication interestingly, had in the past worked for Adenuga’s defunct banks, Equitorial and Devcom. Like wise CIL and GLO, As a matter of fact, Insight was the first Agency to really handle the Glo account, one of the unforgettable copies they crafted then was People,Power, Possibilities.
So, what went wrong? Shobanjo provided all the answers in The Will to Win. The story of Biodun Shobanjo, written by Dotun Adekanmbi, a former editor of Businesse TImes and certified PR cum Advertising Practitioner.
In the 542 page biography and specifically on pages 394 and 395, Shobanjo gave his reason thus ” I thought what he( Adenuga) did was most unethical. All the people he recruited were those he interacted with in the period. We used to look after his account what that tells me is that it is dangerous working for him because if you expose you people to him, he entices them, which is totally unfair”
He added” I gave him all due courtesies as a client and he reciprocated . He gave us a free- hand. We had a wonderful relationship while it lasted. Till date, he remains my brother. But to work together, no.”
Shobanjo, who also made other startlingly revealations about Adenuga and many others in the gripping and sumptuously printed book, gave the names of some of the those poached as Tunde Kaiteil, hitherto an account manager (on the Glo business with Insight Communication) Benedicta Upaa-Ayede MD, TQC, a subsidiary of Insight Communication.
The latter’s exit, though was not immediate.
Shobanjo who oversees the Troyka group, was the CEO in an entrepreneurial Reality TV show, The Apprentice, sponsored by the defunct Bank Phb in the early 2000s.
The reality TV show ‘s franchise was obtained from Donald Trump , an American realtor and business mogul who later became the President of the United States of America.
Credit: Azuh Arinze.